The brief.
Weber Shandwick needed a case study film capturing Tinder's Ink Twice activation: a live event where participants could cover or rework a tattoo linked to a past relationship. The film had to feel intimate, real, and finished, while shot inside a working tattoo studio over the course of one day.
How we shot it.
- Documentary-style, lightweight crew footprint
- Observational coverage of the live activation
- Candid sit-down interviews with participants between sessions
- Detail and texture coverage of the tattoo process
The whole job is staying out of the way. The participants are the story. The camera follows, doesn't lead. Quiet rigs, fast moves, no production circus.
What made it work.
Trust on the day. The participants are talking about relationships, regret, and getting older. A heavy production presence kills that. A small, calm crew with one producer running the floor is what gets the honest takes.
Delivery.
Case study film for Tinder, plus social cutdowns. Stills package included for agency case-study use.
